[Musubibito] One of the few women, Kuramoto Toji, tells about "traditional sake brewing" that has been rooted in Japan, and allows you to taste the thoughtful sake.

Original Experience Program “Musubibito: Knowing Traditional Japanese Sake Brewery”
Under the guidance of a female brewery "Akeko Nishikawa", who strives to carefully make sake that can only be done because it is a small brewery based on the belief of "brewer's thoughts", the tools used for sake breweries and sake brewing under the guidance of a female brewery "Akeko Nishikawa". You can touch the commitment and tradition of sake brewing while observing the tools. At the end of the program, you can try 3 recommended drinks on the day of participation.
Program Outline
- Reservation period
- From April 10, 2025 (Thursday)
- Accommodation period
- From April 10, 2025 ※Excluded date
- Implementation time
- ①10:00~12:00 ②13:00~15:00
- Number of people
- 1 to 5 people
- Target age
- Over 20 years old
- Prices
- 2,500 yen per person (tax included)
- Content included in the experience
- ・3 kinds of tasting set
・Gifts of Ochoko or Sho
・Tour of the house and sake brewing equipment exhibition room
・Volunteer guide before visiting the sake brewery and walking around the streets of Imaimachi - Reservation
- Please make a reservation from the application form.
- Remarks
- ・The contents are subject to change depending on the situation.
・From October to the end of March, you will not be able to visit the exhibition room.
・We cannot provide alcoholic beverages to those under the age of 20 or those who drive a car.
Point of the program

Knowing the thoughts of Akiko Nishikawa, who continues to make sake as a female brewery toji.
Nishikawa, the 16th head of the family, succeeded his house and storehouse at the age of 26, and then became Kuramoto Toji. Among the many breweries in Japan, we continue to make sake as one of the few female breweries toji. Based on the creed of "brewing sake brewing that conveys the thoughts of the creator", we try to make carefully that can only be done with a small brewery. Before tasting sake made with this kind of thought, you can learn about your commitment and tradition through conversation with Mr. Nishikawa.

Visit the exhibition room for important cultural properties and sake brewery tools to experience history
Kawai Sake Brewery, where Nishikawa serves as a toji, calls the brand name Jobonjiya, and there is a record that he already ran the brewing business in 1785 in the middle of the Edo period. The main building is designated as a national important cultural property, and it is a magnificent building that is particularly eye-catching in Imaimachi, where you can feel the state of the former Australian merchant.

In this program, you can also visit houses, and it is a valuable opportunity to experience history. In addition, while listening to the brewing process, you can observe the tools you actually used up close. This kind of place has been established based on Mr. Nishikawa's desire to transmit traditional industries and traditional culture from a historical place, convey what has been cultivated over a long time, and move forward without regretting his efforts.

Tasting the 3 recommended drinks of the day
After touching Nishikawa's thoughts and history, you can try three kinds of sake at the end of the program. Mr. Nishikawa chooses and offers three kinds of recommendations for the day. For example, the representative brand "Seisei Otoko" is a sake that has a slightly dry and delicious taste and is popular as a sake that is popular as an auspicious name and is often appreciated. It reflects the desire to be a sake that is close to everyday life. In addition, we will present a small or square as a memory of participating in this program.
▼Musubibito program experience 1 night, 2 days, all-inclusive stay image
①Implementation time: from 10:00 to 12:00
The first day starts at 15:00, and the second day starts at 8:00.
- 15:00 【Tatami Coaster】 Experience
- 17:00 Lounge
- 18:00 Dinner
- 20:00 Hot spring public bath
- 21:00 Hot spring lounge
- 8:00 Breakfast
-
10:00 Musubibito
Volunteer guide and walking around Imaimachi
-
11:45 Musubibito
Kawai Sake Brewery Tasting Experience
②Implementation time: 13:00 to 15:00
The first day starts at 13:00, and the second day starts at 7:00.
-
13:00 Musubibito
Volunteer guide and walking around Imaimachi
-
14:15 Musubibito
Kawai Sake Brewery Tasting Experience
- 15:00 Check-in
- 15:30 Lounge
-
15:00 Shakyo Experience
Paid/Every Saturday only
- 18:00 Dinner
- 20:00 Hot spring public bath
- 21:30 Lounge
- 8:30 Breakfast
- 9:30 Kashihara City Museum
Click here for reservations for Musubibito
For your stay, we recommend our all-inclusive plan.
After searching for the date and number of guests, choose the room, select "Deal and/or Package Rate" and choose a plan with all-inclusive description in the meal items.
What is Musubibito?
Considering urban areas and tourist centers around Japan as "Omoya" and beautiful areas that are not yet known as "Hanare", "Grand Mercure Nara Kashihara" is a hotel located in an area that can be said to be "Hanare". "#Hanare Journey" is a style of travel where you can enjoy the scenery rich in nature, the traditions and culture rooted in the area, and the interaction with local people. As one of the ways to enjoy this #Hanare Journey, we propose an original experience program "Musubibito". In this program, people who are familiar with the region and continue to preserve tradition and culture are referred to as "Musubibito" and play a role in connecting customers with their communities. In Grand Mercure in Japan, programs are being developed at hotels such as the source hunter in Beppu Bay and the salt craftsman in Awajishima.
※On the journey # is: https://accor-resorts-japan.jp/hanaretabi/